Building Equitable
Workplaces
Creating inclusive cultures where everyone feels valued, respected, and empowered.
We’re here to drive equity & inclusion forward.
Founded over two decades ago, our purpose has always stayed the same: driving equitable, organizational excellence through effective inclusive strategy, leadership development, and talent sourcing. We’ve transformed businesses by helping their leadership understand and implement equity, leading teams to long-lasting success.
Interaction Traction, Inc. is a pioneering firm positioned at the intersection of DEI and business strategy. Our core focus is on enhancing interactions across diverse identities within organizations. This is achieved through comprehensive strategies encompassing people management, policy reform, innovative marketing, and equitable financial investment.
Trusted by top companies around the nation
Our leaders offer over two decades of DEI & executive management experience
Hear from our CEO
Joelle Allen
CEO
Our values are the bedrock of our business
People First
inclusion is at the heart of everything we do. We ensure that all voices are heard and that diverse perspectives actively shape our work, fostering a truly inclusive environment where everyone can thrive.
Collaboration & Transparency
We champion collaboration and transparency. We promote open communication and teamwork, ensuring everyone is informed and engaged. Our commitment builds trust and drives collective success.
Curiosity & Ongoing Learning
We prioritize curiosity and a commitment to continuous learning, constantly seeking new insights and knowledge to drive innovation and improvement.
Unbiased Approach
We maintain an unbiased approach in all our endeavors, ensuring fairness and objectivity in our decision-making and interactions.
Client Feedback
Hear what our clients have to say about us
“Interaction Traction, Inc. has truly transformed our organization’s approach to diversity and inclusion. Their expertise and guidance have been invaluable.”
Jon Doe
CEO,Company XYZ
“Working with Interaction Traction, Inc. has been a game-changer for our team. Their inclusive leadership training has had a profound impact on our organization.”
Jon Doe
CEO,Company XYZ
“Interaction Traction, Inc. provided us with valuable insights and strategies to create a more inclusive workplace. We highly recommend their services.”
Jon Doe
CEO,Company XYZ