National Latino AIDS Awareness Day encourages prevention, testing, and open dialogue concerning HIV and AIDS focusing on the Latino and Hispanic communities.

The NLAAD campaign works annually at building better opportunities for non-profit organizations and health departments to reach Latino/Hispanic communities. The campaign includes promoting HIV testing, providing HIV prevention information, and improving access to care.

Culture, language, and heritage may be barriers to understanding the risks and becoming more educated about the disease. The day aims to break down those barriers and bring more awareness to the Latino communities.